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What's new.
Posted on 12/13/11 by Linda Ireland
How Netflix anticipated customer emerging needs, and failed.
I’ve been thinking about Netflix recently. As a customer I was directly impacted by the company’s decision to change its pricing model. I watched as the company’s all-streaming offering was split off into a separate company called Quickster, and then watched as Quickster was shelved when customers revolted. Many critiques from customers, journalists and analysts focused on perceived profit taking, or greed driven pricing as argument against the moves. Read more
Posted on 11/8/11 by Nancy Norman
Baffled customers? They're trying to tell you something
Because I checked in late the night before, I dug out the hotel’s vinyl binder of information and read the times for breakfast, “Saturday and Sunday from 7 AM to 11 AM.” Great, I thought as I planned my morning. I could work out, shower, eat, finish packing, and head to the airport with time to spare. Read more
Posted on 10/10/11 by Katie Morrow
Ask the aveusians: What did you learn from Steve Jobs?
We’ve been inspired by Steve Jobs for years, and many of us drew courage from him. We relate to one or more parts of his life that made him Steve: We fight illness. We have dropped out of college (or something else others expected us to complete). We are determined entrepreneurs. We have been ousted from things we love. We try to make a difference in the world. Read more