do you cringe – just a bit – when you hear someone say, “you need to update your strategy”?

Those aren’t necessarily happy words. They can be especially painful if followed by a long, arduous planning process that is totally disconnected from your day-to-day activities. 

We have studied most of the famous strategy masters. We often use their ideas and tools – giving full credit, of course! We’ve even worked with and alongside some of them. However, over many years, and having led strategic initiatives as corporate executives as well as consultants, we’ve learned the value of three things:

• Facts
• Relevance, and
• Just Enough

Whether a broad business, brand, operations, or go-to-market challenge, our strategy expertise is as unique for what we scope out of the picture as it is for the context we wrap around a question.