who owns your brand?

Unfortunately, you can’t own your company’s brand. Your customers do. It is the combination of the opinions and expectations customers have as a result of interacting with your organization. It lives in their hearts and minds.

You can, however, implement brand strategies to win your customer’s support. At Aveus we know that valuable brands use a clear framework to set direction for every brand decision.  We start with strategy, then build graphics and words on a firm foundation.  Our brand frameworks include:  

Brand foundation:  Your answers to four questions that create the foundation for all elements and actions of your brand

Core brand identity: An internal statement that acts as the backbone of a brand strategy

Character and voice definition: Key words, metaphors and a tone that describes the company

Brand promise: An organization’s one-sentence commitment to its customers

Key message architecture: A system for managing messages in all forms to all stakeholders

Names and naming hierarchies: For ordering and organizing your portfolio

Visual brand elements: Logo, color palette, font styles, image styles as well as the identity standards to manage them