what is a business model?

A silly question, you say? Well, a client, the president of an international company and a very smart, successful fellow, asked that very question of us one day. Not because he didn’t have an answer. He had many answers. He was insightful enough to know that when he heard his board talking about “THE business model,” they each had a different definition in mind.

We believe crystal clarity and singularity about your business model is critical. Without it, decisions have no context. Over time you end up with an unwieldy and less than optimally effective organization.

At Aveus, we define a business model as an organization’s core logic for creating value. To that description we add several criteria we have developed and applied in business settings of all types and sizes. If we have the opportunity to work with you, we use this foundation to create the business model that is uniquely yours.