point of view

Take a minute to browse our Point of View pieces. Articles and white papers, essays and short opinions – they’ll help you learn more about our philosophies, and more importantly, they might help you learn something about your business.

Use Your Customers as a Compass

by Linda Ireland

Defining what you do – and should do – from your customers’ perspective is a powerful way to make decisions.

What’s Holding Back Your Organization’s Performance?
by Chris LaVictoire Mahai
Your organization has been successful in the past. So, why can’t you get beyond whatever is limiting your performance right now?

Your Organization Already Has a “Customer Experience”
by Linda Ireland
If you want to build a positive customer experience, you have to begin by understanding the one you have.

I Have a Great Question for You
by Chris LaVictoire Mahai
The next time people expect you to “tell” them something – shift the conversation with a question. You’ll be surprised what you learn.

Need Cash for your Business
by Mike Verdin
Imagine that your business needs cash – to grow, to buy equipment, etc. But this is not really imagination – it happens everyday.