domino: how customer experience can tip everything in your business toward better financial performance

By: Linda Ireland
Price: $24.95 (hard cover)

Like a line of falling dominos, daily actions across your organization form a sequence of events that, if aligned correctly, build momentum and culminate in what every business wants—outstanding financial performance.  Establishing what drives daily decisions within your organization—your front domino—will determine the fluidity of that chain of events, and the level of profit outcome you achieve.  Companies that use customer experience as their front domino reap the biggest rewards in profitability, growth and sustainability.

For the first time, a book that belongs in both the business and finance sections of every bookstore.

This how-to volume, rich with practical exercises, provides a tested blueprint for defining the target customer experience and translating it into an actionable strategy that will lead to tangible financial reward.