Aveus partner, Linda Ireland presented a keynote speech at the Avtex User Conference for Interactive Intelligence Customers on "Optimizing the Customer Experience."

"The effectiveness of an organization's customer experience is directly linked to its financial performance," Linda Ireland of Aveus explains, "This is why businesses need to have a clear view of their target, or ideal customer experience. Those who take the time to create a target experience, then use it to inform company-wide goals, daily actions and performance metrics, will win. All it takes is a combination of motivation and discipline to produce the kind of customer experience excellence that will lead to profits."

Visit MarketWatch.com to view the rest of the article.