a market leader reinvents itself

Client: A Leading North American Publisher

Challenge: Can the largest, most mature print publisher in a competitive industry with many new types of competitors transform itself to become a growth business? 

Methodology:

• Aveus created an 'outside-in' process to break the assumptions and internal logic formed over time, and to develop a fact-based framework from which to make decisions.
• Quantitative and qualitative research and diagnostics were conducted to both understand market changes and assess the company's readiness to adapt and grow. 
• The executive team was tasked with assignments to present findings and make recommendations. 
• Aveus facilitated ideation and decision making workshops to develop and finalize a new operating model, and long range strategies for product, distribution, pricing and brand. A business plan summarized how the strategies would meet corporate hurdle rates for revenue, market share, and EBITDA.
  

Benefits Realized:

• The team created the strategy and operating model of strong growth business.
• The leadership team has tight alignment and energy to lead the transformation. 
• Operational, product, marketing and distribution (print and online) changes are being executed. 
• The company has met and exceeded double-digit growth and profitability targets.