breaking away from an industry quagmire

Client: Mid-tier Software Provider

Challenge:  As an enterprise resource planning (ERP) supplier in a rapidly consolidating industry dominated by two behemoth companies, how do you survive and grow?

Methodology:

• Aveus designed and facilitated a sometimes painful internal and external assessment including both internal and external resources.
• Aveus led the leadership team through a long-range planning effort to create a focused strategy based on customer experience requirements. 
• Calculating the requirements for survival and, ultimately, growth, Aveus created straw models to create clarity and catalyze decision making. 
• Once the global business and operating strategies were defined, Aveus designed and facilitated a rapid-start, cross-functional leadership group to drive the detailed planning and implementation decisions in 90 days. 
• Aveus led a combined internal/external marketing team through a new brand strategy aligned to the new company strategic direction.
  

Benefits Realized:

• The firm defined a "Break Away" strategy that defined for all stakeholders a new mid-tier company with long-term potential.
• A new brand framework was defined and implemented. 
• The work set the foundation for a merger that doubled the size of the company and expanded it from a North American company to a global company.