breaking away from an industry quagmire

mid-tier software provider

challenge:  As an enterprise resource planning (ERP) supplier in a rapidly consolidating industry dominated by two behemoth companies, how do you survive and grow?

methodology:

To help the business align behind a new direction and focus their strategy on long-term growth and potential, we:

• Designed and facilitated a sometimes painful assessment that included both internal and external resources.
• Led the leadership team through a long-range planning effort to create a focused strategy based on customer experience requirements.
• Calculated the requirements for survival and, ultimately, growth, to create straw models to create clarity and catalyze decision-making.
• Designed and facilitated a rapid-start, cross-functional leadership group to drive the detailed planning and implementation decisions in 90 days once global business and operating strategies were defined.
• Led a combined internal/external marketing team through a new brand strategy aligned to the company's new strategic direction.

benefits realized:

The firm defined a "Break Away" strategy that defined for all stakeholders a new mid-tier company with long-term potential. A new brand framework was defined and implemented.

This work set the foundation for a merger that doubled the size of the company and expanded it from a North American company to a global company.

how does customer input inform your business model decisions?

Contact Aveus Partner, Chris LaVictoire Mahai. You can reach her at clavm@aveus.com.