discovering unexpected value after an acquisition

Client: A Global Electronic Information Services Corporation

Challenge:  After the acquisition of its largest competitor, how can a global provider of electronic medical and scientific research information cure the customer and employee confusion that threaten to severely limit the potential of the newly created entity?

Methodology:

• Aveus conducted global quantitative and qualitative research to understand the customer's point-of-view and identify opportunities created by the acquisition.
• In ideation and decision making workshops, Aveus presented straw models of key brand and operating model elements. The process brought executives into alignment and created a new brand framework and customer experience based business model. 
• Aveus served as the strategic marketing team, defining and building out a new marketing staff and sitting on the executive team until a new marketing VP was hired and in place. 
• As the brand and operating strategies were implemented, Aveus led several global sales, marketing, and product development meetings to transition the company and achieve integrated performance.
  

Benefits Realized:

• The company created a global, unified brand and a customer experience driven strategy.
• With expanded and more accurate knowledge of the company's 13 million users worldwide, the company realigned sales, marketing and product efforts.   
• The firm also created a new, completely integrated product hierarchy and set a foundation for future content, tools, and services development (product roadmap). 
• Within a year, the company met and exceeded performance targets established by the global parent company.