Challenge: Can the largest, most mature print publisher in a competitive industry with many new types of competitors transform itself to become a growth business?

Methodology:

To help this company transform itself, we:

• Created an 'outside-in' process to break the assumptions and internal logic formed over time, and to develop a fact-based framework from which to make decisions.
• Conducted quantitative and qualitative research and diagnostics to understand market changes and assess the company's readiness to adapt and grow.
• Tasked the executive team with assignments to present findings and make recommendations.
• Facilitated ideation and decision-making workshops to develop and finalize a new operating model, and to create long-range strategies for product, distribution, pricing and brand. A business plan summarized how the strategies would meet corporate hurdle rates for revenue, market share, and EBITDA.
• Coached leaders as operational, product, marketing and distribution (print and online) changes were executed.

Benefits realized: 

As company leaders came together to assess the changing market and create a new operating model, the team developed tight alignment and energy to lead the transformation.

With the right strategy and operating model to meet a growing set of customer needs, the company met and exceeded double-digit growth and profitability targets.

Interested in learning more about growth strategies?

Contact Aveus partner, Chris LaVictoire Mahai. You can reach her at clavm@aveus.com.