ROAR
Strengthening business performance through speed, predictability, flexibility, and leverage

By Chris LaVictoire Mahai
How can an elephant’s predictability inform a multinational company? What can a cheetah teach a business about speed? Taking cues from the animal kingdom can help companies adopt a systematic approach to strengthening their performance chain. The answers become as clear -- and impressive -- as an African night sky.
In the animal world, the food chain is the most critical driving force. In the business world, it’s the performance chain -- all the tangible and intangible elements that have to move from the moment you trigger demand until you have cash in the bank; all the ins and outs that have to work together and align to your target customer experience to drive the outcomes you want.
In “ROAR,” Mahai explores what it takes to drive the best possible outcomes for an organization’s customers and business. How can senior executives use the lenses of speed, predictability, flexibility, and leverage to control their performance chain, rather than the performance chain controlling them?
She ties these four critical performance lenses to their counterparts in the animal kingdom – the cheetah, elephant, coyote, and ant – to deliver a fast-paced read designed to help senior executives analyze and improve their organization’s performance.
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About the author

Chris LaVictoire Mahai is co-owner and managing partner at St. Paul-based global strategy and operational change firm Aveus. Her career includes more than 25 years of experience in leading, developing, and implementing business and marketplace strategies. Through Aveus, Mahai has worked with over 100 organizations from large global enterprises to family owned businesses and startups, non-profits and other service organizations. She has served on the board of several businesses and non-profit organizations, and is an active investor in women-owned and led businesses.
During her corporate career, Mahai held several executive roles at Cowles Media/Star Tribune. She also spent nearly fifteen years in the financial services industry, including several executive positions at First Bank (now US Bank).
Praise for ROAR
Chris is someone I have turned to for years, whenever I have a business question. For those of you not lucky enough to know her personally ROAR offers a fun and engaging way of solving complex performance challenges.
Dan Buettner, New York Times bestselling author of Blue Zones and Thrive and National Geographic Fellow.
What I really love about ROAR is that it is the opposite of most business books. They do “here is your recipe” – whether you are a cupcake shop or a technology company. Roar offers: Here are some different ways to think about your business. It is teaching business leaders new ways to think and solve problems for themselves.
Dave Meder, PhD, Rawlings Consulting LLC
ROAR photographers
ROAR is full of stunning photography thanks to the following people:
"ROAR: Strengthening business performance through speed, predictability, flexibility, and leverage” is published by Out of the Ordinary Media.

Media: For more information, contact Brian Bellmont at brian@bellmontpartners.com or 952.440.6161.
