Aveus can help you make smart decisions to advance your organization. From assessing the strategic fit to defining the requirements needed to implement, nurture, and grow your idea into reality, our collaborative approach will help you confidently set direction.

Customer experience mapping

Every customer experience begins with a person, who has a need, problem or desire they would trade money to solve. So we start customer experience mapping with a clear view of your target customer and the need you solve for them. Then, we look at what happens and how customers feel as they learn about options to solve their need, try then out, buy…all the way through then moment when customers evolve to their next need. 

We map experiences from your customers’ point of view, and from the view of staff inside your company. Your existing customer experience, or the ideal experience that can drive the best profitable growth.

Strategy mapping

Company culture and the degree of operational complexity have a lot to do with how much or how little effort is needed to create a strategic map. You may need a fully detailed plan with every data point and signposts for every logic step noted. Or you may be the kind of leader and organization that only needs a basic outline and some tools. Wherever you fall in that spectrum is fine with us. The point is: what will work best for you?

We take you from the great ideas stage to a clear plotting of your path to your new objective out on the horizon. We can gauge the level of detail you need and design the mapping work accordingly.

Performance chain mapping

Our operations map is - simply - a how-to guide to get from where you are to where you want to be. It starts with a snapshot illustrating your performance baseline, and can galvanize your organization around the current truths: the good, bad, and maybe even ugly. It ensures everyone starts from the same point with a clearly defined destination on the horizon. Think adventure with opportunities for discovery along the way and reaching the goal. Not checking off boxes or process steps.  

We start with a view of your whole Performance Chain - from where demand is created through where cash is deposited back into your business - and then focus on the segments that will provide the most leverage to meaningful performance. Depending on your specific operations challenge and current state, we use value stream, process, or relationship mapping to highlight performance gaps and identify the right actions or projects to create change.

Decision making labs

Decision-making labs are Aveus-led working sessions with you, project team members, and third parties when appropriate. Together, the team is able to make accurate, aligned, and actionable decisions in a short amount of time.

We seamlessly blend our strategy and operational change expertise into each client project - setting the stage to help you make your smartest decisions.

In this popular highlight from the radio show Change in Context, journalist Tom Bartel talks with Aveus partners Linda Ireland and Chris LaVictoire Mahai about defining the future, then breaking it down to steps that empower his team to deliver big results.
Listen to this clip from Chris and Linda's radio show.

Imagine you are a newly placed CEO, facing a multi-year revenue slide and strained profits. Can clarity about what what customers value be used to restart performance? Oh yes. Find out how a leadership team created a map that transformed the business and led to big wins in performance.