Learn the value of a customer experience operating model

Customer Experience in Context is an interactive program that enables organizations to deliver on a customer promise while finding money in their performance chain. Grounded in years of work with clients and the findings of two landmark research studies, this lab helps leaders achieve alignment about the role of customer experience in driving performance.  In two days, you’ll dispel the myth that improving customer experience is a tradeoff to profits. Your team will leave energized about their action plan to strengthen the customer experience.

Participants learn a repeatable process that focuses on all aspects of getting & keeping customers.

  • The first day creates a foundation understanding of your actual customer experience.  We will build out a target experience for the customers of your product, brand or whole business.  We define the gap between the segment experience today and where you need to be over time, and prioritize an area of focus where change will have the most positive impact.
  • Day two focuses in on an area where you choose to make improvements. The work creates clearly defined and measurable action items for immediate implementation.

We go beyond other programs, moving methods into application, talk into doing, buy-in to commitment.  You gain with clear actions to strengthen your experience, and tools to support how to make daily decisions in the months to come. 


Who should attend?

Leaders and front line change drivers. Labs where participants hale from up and across the organization are particularly powerful experiences.



CEO, Medical device company

“This is so clear. I most appreciate the ‘how to’ understand customer experience and the implementation and measurement tools.” 

What’s your front Domino?

Aveus partner Linda Ireland’s shares the performance A-HA in every line of falling dominos.


Get it all.

Addressing service, sales and marketing element of your customer experience will yield a performance payoff. Using a target experience across all areas of the company will create the strongest experiences for your customers and financial performance for you.