Capitalizing on your unique opportunities
When it comes to strategy work, Aveus knows the value of three things: facts, relevance, and, just enough. Our expertise is unique not only for what we scope out of the picture but for the context we wrap around a question.
Business models: We define a business model as an organization’s core logic for creating value. Without it, decisions have no context and over time you end up with unwieldy operations that leak both customers and profit. We can help you create a business model is tailored to you and drives real value.
Product strategy: From companies launching their first, world-changing idea to long-standing corporations needing to make sense out of a portfolio shaped by accident, history, or design, we can help you develop, launch, and manage successful product strategies.
Go-to-market strategy: In the zeal to grow, companies often see everyone as a prospect. This can be an expensive, sometimes fatal mistake. Go-to-market strategies are often the most important yet least developed aspect of a business or marketing plan. Whether you lead a transaction or relationship-based company, we can help you sort out your market definition, reach, and penetration decisions for greater success.
Brand frameworks: Your customers and other stakeholders own your brand. It’s shaped by a combination of opinions and expectations they have as a result of interacting with your organization. Using a clear framework to set direction for every brand decision can make yours more valuable. We start with strategy, and then build and implement standards for execution on a firm foundation that can guide the brand you want to shape.
Meet Joanne McGowan, partner.
Ask her how she helped this mature company re-ignite organic growth and boost profits.
One more time, what’s a business model?
Partner Chris Mahai’s blog post cuts through the definitions to create clarity leaders can actually use.
The only good strategy is...
We believe one ingredient is common to any meaningful strategy. Partners Linda Ireland and Chris Mahai discuss what strategy means at Aveus.
The what AND the how
How many times have you ended a strategic planning effort, only to be confronted by the brutal and unanswered question: “Now, how do we do this?” We won’t leave you without the how.